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Claire Perkins on Brand World-Building, Personal Taste, and the Power of Nostalgia

The Studio Nonpareil founder and creative director joins the Good Psyche Salon to discuss memorable brands, algorithmic sameness, early-2000s nostalgia, and designing experiences worth talking about

What makes a brand unforgettable? In this episode of the Good Psyche Salon, Trish Mock sits down with Claire Perkins , founder of Studio Nonpareil, to talk about brand strategy, creative direction, experience design, and the art of building an entire world around a business.

Claire shares the behind-the-scenes story of developing the visual identity for Something Abo…

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